Published 13.12.2022

Baaa! This WoolTalks is a short chat together with Mirva Tapaninen about industrial tourism and the project we did together on storification.

What is industrial tourism? 

In the words of Oili Ruokamo, “Industrial tourism is tourism in destinations that represent industry-related expertise from the past, present or future. The concept of industrial tourism is broadly divided into three parts: heritage tourism, business visits and scientific tourism.” 

It can mean, among other things, visits to factories, museums and other cultural and industrial heritage sites, visits to a local company in the field of natural cosmetics, a farm tourist destination or the history and stories of the area, brewery visits, tasting of the region’s traditional food.

What did Mirva and Anne talk, check it out here! 

This blog is updated by the fictional and very woolish boss Storysheep.

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Download the free storification guide here and join our mailing list for more tips and news. Story designer and trainer Anne Kalliomäki have extensive and versatile experience in story-driven service design, storification. She is the pioneer of storification. Would you like to find out more about Storysheep services and storification? Feel free to connect.

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