We are here to create a world where
experiences matter most.
We help to engage with story experiences.

Welcome to build a successful business for the future and a more sustainable world.

It’s done with storification.

I am story designer Anne Kalliomäki, the creator of the storification method, i.e. story-driven strategic design. I introduced the term storification (tarinallistaminen in Finnish) to the business field over 10 years ago here in Finland.

I’ve done more than a hundred of core stories for companies and organizations, hundreds of lectures and story workshops. I have also written an award-winning book on the method of storification: how to transform your customer experience into an engaging story experience. The book is written in Finnish.

I want to celebrate with you the success that storification can bring to your business.
I can help you to succeed in this changed world, where customer experience, emotions, and meaningfulness are at the heart of every business.

Check out our clients here. They include Santa Claus himself!

Story Workshop

Story Designer Anne Kalliomäki travels around Finland and other countries 
together with the fictional and very soft boss, Storysheep, giving speeches and organizing 
Story Workshops. All workshops are also available online. In Story Workshops, we create
core stories and story paths.

Find out more

Story Start

You want to stand out with your own storywools, right? In Story Starts, we help you to find the right story elements for the core story of your company or organization. We write the story and help you to take the first steps on implementing the story in practice and everyday customer experiences. Let’s start engaging your customers with storywools together.

Read more


The more the merrier, and the more the woollier it is! We offer many different trainings together with other experts in the field.

Find out more

Download your own free storification guide here. Get Woolish!

In this guide written by Anne Kalliomäki, you can find useful tips on how to design service experiences that your customers understand and love. Service is now designed into a story experience!

Our StorySheep will deliver the guide to your inbox, please let us know if there is any trouble.

Download guide


By downloading the guide, you will also join the Storysheep newsletter list, which you can leave at any time. Please see the description of the file in accordance with section 10 of the Personal Data Act (523/1999). By completing this form you are giving us permission to contact you but we will never sell your email details to others or spam you. And, if you ever do want to unsubscribe, you’ll find a handy link on the bottom of each of our newsletters. We’ll drop you a line every now and then. And of course your contact info is safe with us. Terms and privacy policy.

 Care for some
‘once upon a time’?

Ota yhteyttä EN

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