Published 16.02.2021

Baa! This WoolTimes is about Volkswagen´s App Road Tales. They have created a digital product that uses location-based interactive audiobooks to transform ordinary road objects into a magical story.

Watch the whole presentation by Kika Douglas, how the app was done.


This blog is updated by the fictional and very woolish boss Storysheep.

You can follow Storysheep and Anne on Instagram and Facebook. You are also warmly welcome to connect with Anne on LinkedIn.

Download the free storification guide here and join our mailing list for more tips and news. Story designer and trainer Anne Kalliomäki have extensive and versatile experience in story-driven service design, storification. She is the pioneer of storification. Would you like to find out more about Storysheep services and storification? Feel free to connect.

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