Published 23.03.2021

Baaa! 

By using storification, companies can create customer experiences that really stand out. Anne started creating storification, a story driven strategic design, method here in Finland over 12 years ago. 

Method was introduced to the broader audience by Anne´s book about Storification, that was published in Finnish back in 2014.  

But what are the phases of storification? How to transform your customer experience into engaging story experience? 

You can find a bit more info about the phases of storification from these videos.

What is storification?

What is StoryTree?

What is Core Story In Storification?

What is Story Identity Book?

Your Company’s Story Stages?

Engage Customers with Story Paths?


This blog is updated by the fictional and very woolish boss Storysheep.

You can follow Storysheep and Anne on Instagram and Facebook. You are also warmly welcome to connect with Anne on LinkedIn.

Download the free storification guide here and join our mailing list for more tips and news. Story designer and trainer Anne Kalliomäki have extensive and versatile experience in story-driven service design, storification. She is the pioneer of storification. Would you like to find out more about Storysheep services and storification? Feel free to connect.

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